Misbehaving is richard thalers memoir of how behavioral economics went from being a backwater of economics to becoming mainstream enough that he got to win the nobel prize read more published 1 day ago. Behavioural economics in the words of richard thal the economics profession has been in the doldrums of late its leading practitioners failed to anticipate the financial tsunami that crashed over the global economy a few years back. Misbehaving is first and foremost a story of how modern economics finance and theoretical analysis have become increasingly specialized and narrow without substantial practical value utilizing empirical studies and anecdotes funny stories and even some jokes thaler persuades the reader that behavioral studies or psychology motivated . Two aspects of misbehaving the making of behavioral economics after so called behavioral economics began to go mainstream professor thaler turned his attention to helping solve a variety
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